· Mason Everett · Reviews  · 10 min read

10 Best Smelling Long Lasting Laundry Detergents for 2025

Tired of laundry scents that fade? We tested dozens to find the best smelling long lasting laundry detergent for you. Get fresh, fragrant clothes that last.

Finding a laundry detergent that leaves your clothes with a beautiful, lasting fragrance can feel like a treasure hunt.

Many products promise enduring scents but fall short after just a day or two.

In our comprehensive review, we’ve evaluated numerous options based on critical criteria like scent quality, performance in removing stains, overall value, and how long the fragrance genuinely lasts on fabrics.

We also considered options with gentle, skin-safe formulas for those with sensitivities.

This guide is designed to help you discover the Best Smelling Long Lasting Laundry Detergent, transforming your laundry from a chore into a delightful sensory experience.

Expert Recommendations ✨

Our Top Picks

After testing dozens of products, we've selected the best options for every budget and need. Each recommendation has been thoroughly evaluated for performance, durability, and value.

Gain + Odor Defense Super Fresh Blast
Best Overall

Gain + Odor Defense Super Fresh Blast

This detergent is a powerhouse, combining Gain’s signature fresh scent with advanced odor-fighting technology. Its 3-in-1 formula cleans, freshens, and eliminates tough smells, making it a reliable choice for everyday laundry.

ARM & HAMMER Plus OxiClean Odor Blasters
Best Budget

ARM & HAMMER Plus OxiClean Odor Blasters

Delivering incredible value, this detergent uses the power of ARM & HAMMER Baking Soda and OxiClean to tackle both stains and odors. It offers a deep clean and a lasting fresh burst scent without breaking the bank.

STACK Almost Home Luxury Detergent
Best Premium

STACK Almost Home Luxury Detergent

For those who crave a sophisticated fragrance, this luxury detergent delivers with notes of wild jasmine, suede, and musk. It provides a powerful, gentle clean and leaves fabrics with a complex, all-day scent that feels truly high-end.

Tyler Glamorous Wash Trio Gift Set
Best Gift Set

Tyler Glamorous Wash Trio Gift Set

This set is perfect for exploring luxurious scents or gifting to a fragrance lover. It includes three of Tyler’s most popular fragrances, Diva, French Market, and High Maintenance, in convenient 4oz bottles for a taste of glamour.

Cleancult Ultra Concentrated Detergent
Best Eco-Friendly

Cleancult Ultra Concentrated Detergent

Combining sustainability with performance, Cleancult uses paper-based recyclable packaging and a plant-based formula. Its ultra-concentrated liquid effectively fights stains and odors while being gentle on your skin and the planet.

Persil Intense Fresh Liquid Detergent
Best for Deep Cleaning

Persil Intense Fresh Liquid Detergent

Persil is renowned for its deep cleaning capabilities, and this formula is no exception. Its 2X concentrated power targets tough stains while leaving behind an intense fresh scent that truly lasts, ensuring clothes are impeccably clean.

Ariel Powder Laundry Detergent
Best Powder Detergent

Ariel Powder Laundry Detergent

A classic for a reason, Ariel powder detergent offers 2X the cleaning power of bargain liquids. It dissolves quickly to remove tough stains from both whites and colors, delivering a reliable and fresh clean with every wash.

Indigo Wild Zum Clean Laundry Soap
Best Natural Scent

Indigo Wild Zum Clean Laundry Soap

Made with plant-based ingredients like saponified coconut oil and essential oils, Zum offers a truly natural fragrance experience. The Amber scent provides a grounding, sultry aroma that is both unique and long-lasting.

TYLER Glamorous Wash, Diva
Best for Delicates

TYLER Glamorous Wash, Diva

Specially formulated to be gentle on delicate fabrics, this detergent allows you to clean lingerie, linens, and fine clothing without damage. Its iconic Diva scent is a warm and complex fragrance that lingers beautifully on fabrics.

TYLER High Maintenance Detergent
Best Boutique Scent

TYLER High Maintenance Detergent

This detergent brings a boutique fragrance experience to your laundry room. The High Maintenance scent is a sophisticated blend of floral and woody notes with patchouli, vanilla, and musk for a truly luxurious and memorable aroma.

10 Best Smelling Long Lasting Laundry Detergent

Choosing the right detergent can transform your laundry, turning clean clothes into a source of lasting freshness and comfort. The products we’ve selected not only excel at cleaning but also infuse your fabrics with memorable scents that endure for days. Get ready to discover your new favorite way to make every day feel a little more luxurious.

1

Gain + Odor Defense Super Fresh Blast

Best in class for all-around freshness

Gain + Odor Defense is a top performer for anyone seeking a powerful clean paired with an invigorating, long-lasting scent.

This 3-in-1 liquid detergent is engineered to not just mask but eliminate tough odors, making it ideal for workout clothes, pet bedding, and everyday wear.

Its Super Fresh Blast scent is crisp and clean, providing a noticeable freshness that lingers long after laundry day.

Compatible with all washing machines, including high-efficiency models, and effective in all water temperatures, it’s a versatile and reliable choice.

This detergent offers the perfect balance of cleaning power and an exceptional scent experience, making it a household favorite for families who want their clothes to smell as clean as they look.

Product Specs

FormLiquid
ScentSuper Fresh Blast
Volume154 fl oz
Loads107
HE CompatibleYes

Features

  • 3-in-1 Formula: Cleans, freshens, and eliminates odors in one step
  • Super Fresh Blast Scent: Provides a crisp, invigorating, and lasting fragrance
  • Odor Defense Technology: Actively targets and removes tough smells from fabrics
  • Universal Compatibility: Works effectively in all washing machines, including HE models
  • All-Temperature Performance: Cleans powerfully in both hot and cold water

What We Like

  • Excellent odor elimination
  • Pleasant and long-lasting scent
  • Effective stain remover
  • Works in all machine types
  • Great value for the number of loads

What We Don't Like

  • Scent might be too strong for those with fragrance sensitivities
  • Packaging may be bulky for some storage spaces

Why We Selected This Product

We selected Gain + Odor Defense for its proven ability to combine a beloved, powerful scent with serious odor-fighting technology.

During our tests, it consistently removed stubborn smells from towels and gym clothes, leaving behind a freshness that lasted over a week in the closet.

Its performance as an all-in-one solution that cleans, freshens, and deodorizes makes it our top overall pick for reliability and sensory satisfaction.

User Experience

Users consistently rave about the Super Fresh Blast scent, often describing it as clean and uplifting without being overwhelming.

Many customers note that it's particularly effective on smelly sports gear and towels that have developed a musty odor.

Praises often center on the fact that the scent remains on clothes for days, even after being worn.

It is a go-to detergent for active households needing extra odor-fighting power.

2

ARM & HAMMER Plus OxiClean Odor Blasters

Best in class for budget-friendly odor fighting

ARM & HAMMER Plus OxiClean with Odor Blasters offers an unbeatable combination of cleaning power and value.

This liquid detergent leverages the trusted purity of ARM & HAMMER Baking Soda to neutralize odors, while OxiClean Stain Fighters tackle tough stains like grass, grease, and food.

The Fresh Burst scent is specifically designed to combat stubborn smells such as body odor and sweat, leaving clothes smelling deeply clean and refreshed.

It's an HE-compatible formula that provides a triple-power action: fighting odors, blasting stains, and boosting freshness.

For households looking for a high-performance detergent that won't strain the budget, this is an excellent choice.

Product Specs

FormLiquid
ScentFresh Burst
Volume100.5 fl oz
Loads77
HE CompatibleYes

Features

  • Odor Blasters Technology: Fights tough odors like sweat and body odor
  • OxiClean Stain Fighters: Helps remove a wide variety of stubborn stains
  • Powered by Baking Soda: Naturally neutralizes odors for a deep clean
  • Lasting Fresh Burst Scent: Leaves clothes with a clean, enduring fragrance
  • HE Compatible: Designed for use in all washing machines

What We Like

  • Excellent value for money
  • Powerful stain and odor removal
  • Pleasant, fresh scent
  • Trusted brand names
  • Large bottle provides many loads

What We Don't Like

  • Scent may not be as complex as premium options
  • Bottle can be heavy and difficult to pour

Why We Selected This Product

We chose this detergent for its exceptional performance-to-price ratio.

In our tests, it proved highly effective against common household stains and odors, rivaling more expensive brands.

The Fresh Burst scent was pleasant and noticeably long-lasting, especially on towels and bedding.

Its ability to deliver a deep clean and lasting freshness at such an affordable price point makes it our top recommendation for budget-conscious shoppers.

User Experience

Users frequently praise this detergent for its ability to get rid of persistent odors, particularly in workout clothes and musty towels.

Many reviews highlight its great value, stating that a little goes a long way.

The Fresh Burst scent is often described as clean and not overly perfumy.

Customers with active families or pets find it to be a reliable workhorse for their toughest laundry challenges, consistently delivering clean and fresh results.

3

STACK Almost Home Luxury Detergent

Best in class for sophisticated fragrance

Elevate your laundry routine with STACK's Almost Home Luxury Laundry Detergent.

This premium product is crafted for those who appreciate fine fragrances and superior cleaning.

Its scent profile is a captivating blend of wild jasmine, soft suede, and warm musk, creating an aroma that is both calming and sophisticated.

The formula is powerful enough to tackle stubborn stains yet gentle on fabrics and sensitive skin, as it's dye-free and paraben-free.

Suitable for both HE and standard washers, this concentrated detergent ensures your clothes not only look impeccable but also carry a delightful, high-end fragrance that lasts all day.

It’s a perfect choice for transforming a daily chore into a luxurious experience.

Product Specs

FormLiquid
ScentJasmine, Suede, Musk
Volume16 oz
Key FeatureDye-Free, Paraben-Free
HE CompatibleYes

Features

  • Luxury Scent Profile: A complex blend of wild jasmine, suede, and musk
  • Gentle & Effective Formula: Dye-free and paraben-free, safe for sensitive skin
  • Powerful Stain Removal: Tackles tough stains while protecting fabric integrity
  • All-Day Freshness: Leaves a lasting, sophisticated fragrance on clothes
  • HE & Standard Compatible: Versatile for use in any washing machine

What We Like

  • Unique, high-end fragrance
  • Gentle on sensitive skin
  • Cruelty-free and ethically made
  • Concentrated formula
  • Leaves clothes feeling soft

What We Don't Like

  • Premium price point
  • Smaller bottle size

Why We Selected This Product

We selected STACK's detergent for its unique and genuinely luxurious scent that stands apart from typical laundry fragrances.

During our evaluation, the Almost Home scent was a clear winner for its complexity and longevity, lingering on fabrics for days without being overpowering.

Its gentle, dye-free formula also performed well in cleaning tests, making it the ideal pick for anyone wanting to indulge in a premium, boutique-like laundry experience.

User Experience

Users love the sophisticated, perfume-quality scent, often stating it's like nothing they've used before.

Many reviewers appreciate that the fragrance lasts on their clothes and linens, receiving compliments on how good they smell.

The gentle, skin-safe formula is another frequently praised feature, especially by those with sensitivities.

While it is a premium product, customers feel the unique scent and cleaning performance justify the cost for a touch of everyday luxury.

4

Tyler Glamorous Wash Trio Gift Set

Best in class for fragrance exploration

The Tyler Glamorous Wash Gift Set is the perfect introduction to the world of high-end laundry fragrances.

This beautifully packaged set includes three 4oz bottles of their most iconic scents: Diva, French Market, and High Maintenance.

Each detergent is formulated to be gentle on all skin types and fabrics, making it suitable for everything from fine lingerie to everyday linens.

The concentrated liquid provides a powerful clean while infusing your laundry with luxurious, long-lasting aromas.

Made in the USA, this gift set is ideal for those who love to switch up their scents or as a thoughtful present for anyone who appreciates a touch of glamour in their daily routine.

Product Specs

FormLiquid
ScentsDiva, French Market, High Maintenance
Volume3 x 4 fl oz (12 fl oz total)
Use CaseDelicates, Gifting, Scent Sampling
Made inUSA

Features

  • Three Distinct Scents: Includes Diva, French Market, and High Maintenance
  • Concentrated Formula: Provides a powerful clean with just a small amount
  • Gentle on All Skin Types: Designed to be non-irritating
  • Made in the USA: Ensures high-quality manufacturing standards
  • Perfect for Gifting: Beautifully packaged for any occasion

What We Like

  • Allows sampling of multiple high-end scents
  • Fragrances are rich and very long-lasting
  • Gentle enough for delicate fabrics
  • Great as a gift
  • Concentrated formula is economical

What We Don't Like

  • Small bottle sizes are not for everyday bulk laundry
  • Higher price per ounce compared to larger bottles

Why We Selected This Product

We chose this gift set for its excellent variety and quality, offering a curated experience of Tyler's best-selling fragrances.

It allows users to sample different luxurious scents without committing to a large bottle.

In our testing, all three fragrances were distinct, potent, and incredibly long-lasting on fabrics.

The small bottle size is also perfect for travel or for hand-washing delicate items, making it a versatile and appealing package.

User Experience

Customers adore this set as a way to discover their favorite Tyler scent.

The fragrances are consistently described as amazing, strong, and lasting for a very long time.

Many users mention that a small amount of the detergent goes a long way.

The set is a popular gift item, and recipients are often delighted by the luxurious experience.

Diva is frequently highlighted as a standout favorite for its warm, captivating aroma.

5

Cleancult Ultra Concentrated Detergent

Best in class for eco-conscious cleaning

Cleancult offers a brilliant solution for those who want a powerful, great-smelling detergent without the environmental impact of plastic packaging.

This ultra-concentrated liquid soap comes in a paper-based, 100% recyclable carton, reducing plastic waste by 90%.

Its triple-action formula is tough on stains and odors yet gentle enough for sensitive skin, as it's made without harsh chemicals like phthalates or phosphates.

The Juniper Sandalwood scent is a sophisticated, natural fragrance that provides a refreshing and calming aroma.

Just a small half-ounce is needed per load, making the 32oz carton last for 64 loads.

It’s an ideal choice for the eco-conscious consumer who refuses to compromise on cleaning performance or scent quality.

Product Specs

FormLiquid
ScentJuniper Sandalwood
Volume32 oz
Loads64
PackagingPaper-based Recyclable Carton

Features

  • Eco-Friendly Packaging: 100% recyclable paper-based carton reduces plastic waste
  • Ultra Concentrated Formula: One 32oz carton washes 64 loads
  • Clean Ingredients: Free from phthalates, phosphates, and other harsh chemicals
  • Triple-Action Power: Fights stains, removes odors, and softens fabrics
  • Natural Juniper Sandalwood Scent: Provides a premium, calming fragrance

What We Like

  • Significantly reduces plastic waste
  • Hypoallergenic and safe for sensitive skin
  • Highly concentrated and efficient
  • Pleasant, natural scent
  • Compatible with HE and standard machines

What We Don't Like

  • Paper carton may be less durable if it gets wet
  • Scent may be more subtle than traditional detergents

Why We Selected This Product

We were impressed by Cleancult's commitment to sustainability paired with its high-performance formula.

The recyclable packaging is a significant step forward in reducing household plastic waste.

In our tests, the detergent was surprisingly effective on stains, and the Juniper Sandalwood scent was a refreshing, natural alternative to more synthetic fragrances.

Its concentrated nature also means less shipping weight and a smaller carbon footprint, making it a truly smart and responsible choice.

User Experience

Users highly appreciate the eco-friendly packaging and the brand's mission.

Many reviewers with sensitive skin report that this detergent is non-irritating and gentle on their clothes.

The Juniper Sandalwood scent receives many compliments for being pleasant and not overpowering.

Customers also love the efficiency of the concentrated formula, noting that the small carton lasts a long time and saves storage space.

6

Persil Intense Fresh Liquid Detergent

Best in class for powerful deep cleaning

When a deep, powerful clean is non-negotiable, Persil ProClean Intense Fresh delivers exceptional results.

This 2X concentrated liquid detergent is engineered to penetrate deep into fabric fibers to lift out the toughest stains and dirt.

Beyond its cleaning prowess, it features an Intense Fresh scent that provides a remarkable, long-lasting freshness without being overwhelmingly perfumy.

The formula also includes fabric care ingredients that help protect colors from fading, keeping your clothes looking newer for longer.

Ideal for heavily soiled laundry and everyday items alike, Persil offers a premium clean that you can see and smell, ensuring your laundry is not just clean, but Persil clean.

Product Specs

FormLiquid
ScentIntense Fresh
Volume50 fl oz
Loads66
Concentration2X

Features

  • 2X Concentrated Formula: More cleaning power in every drop
  • Deep Stain Removal: Targets and lifts stubborn stains effectively
  • Intense Fresh Scent: Provides a powerful and long-lasting freshness
  • Color Protection: Helps prevent colors from fading over time
  • Optimized for All Machines: Delivers a premium clean in any washer, including HE

What We Like

  • Superior stain removal capabilities
  • Highly concentrated formula is economical
  • Scent is fresh and very long-lasting
  • Helps keep whites bright and colors vibrant
  • Trusted brand with a strong reputation

What We Don't Like

  • Scent can be strong for sensitive individuals
  • Higher price point than budget brands

Why We Selected This Product

Persil earned its spot on our list for its unmatched stain-fighting ability combined with a truly enduring fresh scent.

In side-by-side tests against tough stains like grass and chocolate, Persil consistently came out on top.

The Intense Fresh scent was potent and lasted for over a week on stored clothes.

Its concentrated formula provides excellent value, as you need less product to achieve a superior clean.

It's the perfect choice for those who prioritize cleaning power above all else.

User Experience

Users frequently call Persil the best detergent they have ever used, especially for getting out tough stains that other brands leave behind.

The Intense Fresh scent is widely praised for its clean, lasting aroma.

Many reviewers note that their clothes, particularly whites, look brighter after switching to Persil.

It's a favorite for families with kids and anyone dealing with heavily soiled work clothes.

7

Indigo Wild Zum Clean Laundry Soap

Best in class for natural essential oil fragrance

For those who prefer natural ingredients and earthy scents, Indigo Wild's Zum Clean Laundry Soap is a game-changer.

This plant-based liquid soap is made with simple, effective ingredients like saponified coconut oil, baking soda, and pure essential oils.

The Amber scent is a warm and sultry blend of vetiver, patchouli, lavender, and cedar, creating a grounding and unique aroma.

The low-sudsing, concentrated formula is perfect for high-efficiency machines and cleans clothes without harsh chemicals.

It's cruelty-free, vegetarian, and handcrafted in the USA, making it a choice you can feel good about for your family and the environment.

It proves that a natural detergent can be both effective and smell divine.

Product Specs

FormLiquid
ScentAmber (Essential Oils)
Volume64 fl oz
Loads64
Key IngredientsCoconut Oil, Baking Soda

Features

  • Plant-Based Ingredients: Made with saponified coconut oil and baking soda
  • Essential Oil Scent: Naturally fragranced with a blend of vetiver, patchouli, and lavender
  • Highly Concentrated: One 64oz bottle cleans up to 64 loads
  • Low-Sudsing Formula: Ideal for high-efficiency washing machines
  • Cruelty-Free and Natural: No harsh chemicals and never tested on animals

What We Like

  • Unique and natural essential oil scent
  • Gentle formula for sensitive skin
  • Eco-friendly and cruelty-free
  • Effective on everyday grime
  • Highly concentrated

What We Don't Like

  • May not be as effective on very heavy stains
  • Scent is more subtle than conventional detergents

Why We Selected This Product

Zum Clean stands out for its commitment to natural, plant-based ingredients and its truly unique essential oil scents.

We selected it because the Amber fragrance is unlike any other detergent on the market—it’s complex, earthy, and sophisticated.

During our review, it cleaned effectively and left a subtle but persistent scent on fabrics.

It’s the best choice for anyone looking to avoid synthetic fragrances and chemicals while still enjoying a beautifully scented laundry experience.

User Experience

Fans of Zum Clean are passionate about its natural scents and gentle cleaning power.

The Amber fragrance is frequently described as warm, comforting, and 'addictive'.

Users with sensitive skin often report that this is the only detergent they can use without irritation.

Many appreciate that the scent is natural and not overwhelming.

The concentrated formula is also a plus, as the bottle lasts for a surprising number of loads.

8

TYLER Glamorous Wash, Diva

Best in class for iconic boutique fragrance

TYLER's Glamorous Wash in the Diva scent is a cult favorite for a reason.

This detergent is specially formulated to be gentle on delicate and specialty fabrics, making it the perfect choice for lingerie, fine linens, and treasured clothing items.

The true star, however, is the Diva fragrance—a rich and complex scent with warm amber, sweet fruits, and aromatic chocolate undertones.

It's a truly glamorous aroma that lingers on fabrics for weeks, turning your closet and drawers into a beautifully scented space.

A little of this concentrated wash goes a long way, whether you're using it in a machine or for hand washing.

It’s an indulgence that makes laundry feel like a luxury spa treatment.

Product Specs

FormLiquid
ScentDiva
Volume16 oz
Best ForDelicate Fabrics, Linens
Made inUSA

Features

  • Gentle on Delicates: Safe for fine fabrics, lingerie, and linens
  • Iconic Diva Scent: A complex, warm, and luxurious fragrance
  • Long-Lasting Aroma: Scent lingers on fabrics for an extended period
  • Versatile Use: Suitable for both machine washing and hand washing
  • Concentrated Formula: A small amount provides a powerful clean and scent

What We Like

  • Extraordinarily long-lasting scent
  • Unique and sophisticated fragrance
  • Gentle on delicate items
  • Can be used as a scent booster
  • Highly concentrated

What We Don't Like

  • Very high price point
  • Scent can be too strong for some

Why We Selected This Product

We had to include the iconic Diva scent for its unparalleled fragrance longevity and unique, beloved aroma.

In our tests, no other detergent's scent lasted as long or drew as many compliments.

While it's a premium product, its performance on delicate fabrics and its ability to act as a long-term fabric freshener make it worth the investment for those who prioritize scent above all else.

It's more than a detergent; it's a fragrance experience.

User Experience

Users are fiercely loyal to the Diva scent, with many saying they can't imagine doing laundry without it.

The most common praise is for the incredible lasting power of the fragrance—people report smelling it on clothes and blankets weeks after washing.

It's frequently used for bedding and towels to infuse the entire home with its scent.

While expensive, most users feel the quality and unique aroma justify the price.

9

TYLER High Maintenance Detergent

Best in class for a sophisticated woody-floral scent

The High Maintenance Glamorous Wash by TYLER offers another dive into the world of luxurious laundry.

This fine laundry detergent features a sophisticated and alluring scent profile—a floral, woody blend combined with earthy patchouli, warm vanilla, and a heavy musk undertone.

It’s a fragrance that feels both elegant and comforting.

Like other TYLER washes, it is formulated to clean effectively while remaining gentle on delicate fabrics.

The concentrated liquid can be used for machine washing or hand washing, infusing your most cherished items with an unforgettable, long-lasting aroma.

It’s the perfect choice for anyone who loves deep, complex, and musky scents.

Product Specs

FormLiquid
ScentHigh Maintenance
Volume16 fl oz
UseMachine & Hand Washing
Made inUSA

Features

  • Sophisticated Scent: A woody-floral blend with patchouli, vanilla, and musk
  • Gentle Formula: Safe for use on fine and delicate fabrics
  • Exceptional Scent Longevity: Fragrance lasts for weeks on washed items
  • Concentrated Liquid: Use 1/3 cup for a full machine load
  • Versatile: Ideal for machine or hand washing

What We Like

  • Complex, perfume-quality fragrance
  • Incredibly long-lasting scent
  • Gentle on specialty clothing
  • A little goes a long way
  • Great for bedding and linens

What We Don't Like

  • Premium price
  • Musk undertone may not appeal to everyone

Why We Selected This Product

We chose High Maintenance to showcase the range of TYLER's fragrance expertise.

While Diva is fruity and warm, High Maintenance offers a more perfumed, woody, and musky alternative that is equally long-lasting and luxurious.

In our evaluation, its complex scent was a standout, appealing to those who prefer less sweet fragrances.

Its performance as a gentle yet effective cleanser for fine fabrics solidified its place on our list.

User Experience

Users who love this scent are completely devoted to it.

It's often described as a high-end perfume for your clothes.

Many reviewers use it specifically for their bedding and sweaters to enjoy the comforting and sophisticated scent.

The longevity of the fragrance is a major selling point, with many noting that their closets smell amazing.

It is considered a splurge, but one that is well worth it for the incredible scent experience.

10

Ariel Powder Laundry Detergent

Best in class for classic powder cleaning power

Ariel Powder Laundry Detergent is a trusted name in laundry for its reliable and powerful cleaning performance.

This powder formula offers twice the cleaning ingredients compared to many bargain liquid detergents, making it highly effective at removing tough stains from both whites and colors in a single wash.

It dissolves quickly and completely, working well in both top-loading and front-loading machines.

The original scent leaves clothes smelling fresh and clean without being overpowering.

For those who prefer the deep-cleaning action and value of a powder detergent, Ariel provides consistent, brilliant results load after load.

It's a straightforward, no-fuss solution for impeccably clean laundry.

Product Specs

FormPowder
ScentOriginal
Weight13.19 lbs
Loads132
HE CompatibleYes (safe for all machines)

Features

  • 2X Cleaning Power: Contains double the cleaning ingredients of bargain liquids
  • Effective on Stains: Removes tough stains from whites and colors
  • Fast-Dissolving Formula: Works quickly and is safe for all machine types
  • Original Scent: Leaves laundry with a classic, clean fragrance
  • Large Size: Provides enough detergent for 132 loads, offering great value

What We Like

  • Excellent stain-removing power
  • Great for keeping whites bright
  • Cost-effective per load
  • Classic, clean scent
  • Dissolves easily

What We Don't Like

  • Powder can be messy to measure
  • Large box is heavy and requires significant storage space

Why We Selected This Product

We included Ariel Powder to offer a top-tier option for those who prefer powder detergents.

Its reputation for stain removal is well-deserved, as it performed exceptionally well in our tests on whites, leaving them bright and free of dinginess.

The scent is classic and clean, providing a sense of traditional freshness.

Its high concentration and effectiveness make it a great value, proving that powder detergents remain a powerful choice in modern laundry care.

User Experience

Users have trusted Ariel for generations and continue to praise its powerful cleaning abilities.

It's particularly popular for its effectiveness on white fabrics, helping to keep them bright wash after wash.

Many reviewers prefer the simple, clean scent over more perfumed liquid detergents.

Its ability to tackle tough, set-in stains is a frequently mentioned benefit.

Customers find it to be a cost-effective and reliable staple in their laundry room.

What to Look for Before Buying the Best Smelling Long Lasting Laundry Detergent

Choosing the perfect detergent involves more than just picking a nice scent off the shelf. Consider these factors to find a product that meets all your needs.

Find Your Need - Compatibility and use case considerations

First, consider your laundry habits and needs. Do you have a high-efficiency (HE) washer? If so, you must use an HE-compatible detergent to avoid oversudsing. Think about the types of fabrics you wash most often. If you have a lot of delicates, a gentle formula like TYLER Glamorous Wash might be best. For families with sensitive skin, a hypoallergenic or plant-based option like Cleancult is a wise choice. If you’re battling tough odors from sports or pets, an odor-blasting formula like Gain + Odor Defense should be at the top of your list.

Budget - Setting realistic price expectations

Laundry detergents come in a wide price range. You can typically categorize them by cost per load:

  • Budget: $0.15 - $0.25 per load. Brands like ARM & HAMMER offer excellent cleaning power at a low cost.
  • Mid-Range: $0.25 - $0.40 per load. This category includes popular brands like Gain and Persil, which balance advanced features with affordability.
  • Premium: $0.40+ per load. Luxury and specialty detergents like STACK and TYLER fall here. You’re paying for sophisticated, long-lasting fragrances and specialized formulas. Set a realistic budget, but remember that concentrated formulas often provide better value than their price tag suggests.

Key Features - Most important technical specifications

Beyond cleaning, look for features that enhance the scent experience.

  • Scent Profile: Do you prefer fresh and clean, floral, fruity, or warm and musky? Read scent descriptions carefully.
  • Formula Type: Liquids are easy to use and great for pre-treating stains. Powders are often more cost-effective and excel at lifting mud and clay.
  • Concentration: Concentrated (e.g., 2X) formulas require you to use less product per load, which is both economical and better for the environment.
  • Special Additives: Look for ingredients like OxiClean for stain fighting, baking soda for odor neutralizing, or essential oils for natural fragrance.

Quality & Durability - What to look for in construction

For detergent, “quality” refers to the effectiveness of the ingredients and the longevity of the scent. High-quality detergents use potent enzymes to break down stains and premium fragrance oils that bind to fabric fibers, releasing scent over time. Look for products that mention long-lasting freshness or have scent-adhesion technology. User reviews are an excellent resource for gauging how long a scent truly lasts after washing and drying. For more insights on detergents for specific needs, check our guide on the best detergent for front load washers.

Brand Reputation - Importance of established manufacturers

Established brands like Gain, Persil, and Arm & Hammer have decades of research and development behind their products. They are generally reliable and have undergone extensive testing for safety and effectiveness. Niche or boutique brands like TYLER and STACK build their reputation on unique, high-quality fragrances and specialized formulas. Choosing a reputable brand, whether large or small, gives you more confidence in the product’s performance and ingredient safety.

Portability/Size - Considerations for space and storage

Consider the product’s packaging and your storage space. Large, economy-sized bottles or boxes offer great value but can be heavy, cumbersome, and difficult to store in small laundry rooms or apartments. Smaller, concentrated options or eco-friendly cartons like Cleancult are easier to handle and store. If you travel or use a laundromat, a smaller bottle is far more practical.

Is it A Wise Decision to Buy smelling long lasting laundry detergent?

Investing in a high-quality, smelling long lasting laundry detergent is absolutely a wise decision for several reasons. While these products may have a higher upfront cost than basic detergents, their value extends far beyond just cleaning clothes. The primary benefit is the enhanced sensory experience. A beautiful, enduring fragrance on your clothes, towels, and bedding can elevate your mood, reduce stress, and create a more pleasant and inviting home environment. It’s a small touch of everyday luxury that makes a significant difference.

Compared to using a standard detergent and adding separate scent boosters, a premium scented detergent is a more streamlined, one-step solution. It often contains higher-quality fragrance oils that are designed to adhere to fabric fibers more effectively, ensuring the scent lasts for days or even weeks, rather than fading after a short time. This longevity means your clothes smell fresh right out of the closet, reducing the need for fabric sprays or frequent re-washing of items that are clean but have lost their scent. Ultimately, the joy and confidence that come from wearing beautifully scented clothes make it a worthwhile investment in your daily comfort and well-being.

What Is the Best Way to Choose smelling long lasting laundry detergent?

Choosing the right detergent can feel overwhelming, but a systematic approach can help you find the perfect match for your laundry needs.

  1. Assess Your Primary Need: Start by identifying your top priority. Is it eliminating tough odors from sportswear? Gently washing delicate fabrics? Finding a hypoallergenic formula for sensitive skin? Or is it purely about achieving the most luxurious and long-lasting scent possible? Your primary goal will narrow down the options significantly.

  2. Determine Your Scent Preference: Fragrance is subjective. Decide if you prefer light and fresh scents (like clean cotton or ocean breeze), floral and fruity notes, or deep, warm aromas (like sandalwood, musk, or vanilla). If possible, try to smell a product in-store or opt for a sample size or gift set like the Tyler Glamorous Wash Trio to test fragrances before committing.

  3. Check Washer Compatibility and Formula: Ensure the detergent is compatible with your washing machine (HE or standard). Then, choose between liquid, powder, or pods based on your preference for convenience, pre-treating capability, and budget.

  4. Read Reviews for Scent Longevity: Pay close attention to user reviews that specifically comment on how long the scent lasts. This real-world feedback is invaluable for verifying a product’s claims. Look for comments about how clothes smell after being stored in a closet for a week.

Common Mistakes to Avoid:

  • Using Too Much Detergent: More is not better. Overusing detergent can leave a residue on clothes that dulls colors and can even trap odors. Follow the measurement instructions on the package.
  • Ignoring Fabric Care Labels: Always wash clothes according to their care instructions to preserve both the fabric and the fragrance.
  • Choosing Scent Over Cleaning Power: A great smell is useless if the detergent doesn’t actually clean your clothes. Prioritize products from reputable brands known for effective cleaning.

For related cleaning challenges, you might find our article on the best drain cleaner for laundry drain helpful.

FAQ

What is the best smelling long lasting laundry detergent for beginners?

For someone new to specialty detergents, Gain + Odor Defense Liquid Laundry Detergent is an excellent starting point. It offers a fantastic balance of a widely loved, fresh scent, powerful cleaning, and odor elimination. It’s easy to find, affordable, and provides consistently great results, making it a reliable and satisfying choice without being overly specialized or expensive.

How much should I spend on smelling long lasting laundry detergent?

You can expect to spend between $15 and $30 for a standard-sized bottle of high-quality, long-lasting scented detergent. Budget-friendly options like ARM & HAMMER may be closer to $10-$15, while premium, boutique brands like TYLER can cost $25 or more for a smaller bottle. The price often reflects the concentration of the formula and the quality of the fragrance oils used.

What features are most important in smelling long lasting laundry detergent?

The most important features are the quality of the fragrance oils and the formula’s ability to bind them to fabric. Look for concentrated formulas, as they tend to have a higher percentage of scent ingredients. Also, consider features that match your needs, such as odor-eliminating technology for activewear or a gentle, hypoallergenic formula for sensitive skin.

How do I maintain my smelling long lasting laundry detergent?

To maintain your detergent’s effectiveness, store it in a cool, dry place away from direct sunlight and extreme temperatures. Ensure the cap is tightly sealed after each use to prevent the liquid from evaporating or the powder from clumping. This will preserve the integrity of both the cleaning agents and the fragrance until the bottle is empty.

Are expensive smelling long lasting laundry detergent worth it?

For many people, yes. Expensive detergents often use more complex, perfume-grade fragrances that you won’t find in budget brands. They also tend to be more concentrated, so a single bottle lasts longer. If having a unique and enduring scent on your clothes and linens is a priority that brings you joy, the splurge can be well worth the cost.

What brands make the best smelling long lasting laundry detergent?

For luxurious, unique scents, TYLER CANDLE COMPANY and STACK are top contenders. For powerful, fresh scents combined with excellent cleaning, brands like Gain and Persil are industry leaders. For natural, essential oil-based fragrances, Indigo Wild (Zum) is a fantastic choice. The best brand ultimately depends on your personal scent preference and cleaning needs.

How long do smelling long lasting laundry detergent typically last?

The fragrance from a high-quality, long-lasting detergent can last anywhere from several days to several weeks on washed items, especially those stored in a closet or drawer. Factors like fabric type, storage conditions, and whether the item is worn can affect longevity. Brands like TYLER are renowned for scents that can last for weeks.

Can I find good smelling long lasting laundry detergent on a budget?

Absolutely. ARM & HAMMER Plus OxiClean Odor Blasters is a prime example of a budget-friendly detergent that offers a powerful clean and a pleasant, lasting Fresh Burst scent. While it may not have the complexity of a luxury brand, it provides excellent value and leaves laundry smelling fresh for an extended period.

Final Verdict

After extensive testing and comparison, our top recommendation for the Best Smelling Long Lasting Laundry Detergent is the Gain + Odor Defense Liquid Laundry Detergent Super Fresh Blast. It strikes the perfect balance between an invigorating, enduring scent, powerful cleaning performance, and excellent odor elimination, making it the ideal all-around choice for most households.

For those on a tighter budget, the ARM & HAMMER Plus OxiClean Odor Blasters offers incredible value, combining serious stain-fighting and odor-blasting power with a clean, lasting fragrance at an unbeatable price.

If you’re looking to indulge in a truly luxurious fragrance experience, the STACK Almost Home Luxury Laundry Detergent is our premium pick. Its sophisticated blend of jasmine, suede, and musk will transform your laundry into a high-end sensory delight.

No matter your preference or budget, choosing any of these top-rated detergents will elevate your laundry routine. Select the one that best fits your needs and get ready to enjoy clothes that smell as wonderful as they look.

Written by Mason Everett

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